Automotive
OTA update delivery, connected vehicle API security, dealer digital experience, EV charging protection, and AI-powered fleet operations.
The problem
OTA update cycles generate massive API traffic as vehicles authenticate, download firmware, and report status. Each endpoint is a target for adversaries seeking to distribute malicious updates or disrupt critical patches. Legacy CDN providers lack the API-level inspection required for vehicle-to-cloud protocols.
How Cloudflare solves it
Cloudflare API Shield validates every request against schemas, enforces mTLS for device authentication, and detects anomalous traffic. Global CDN with Argo Smart Routing optimizes firmware delivery across cellular networks in 330+ cities. DDoS protection ensures update infrastructure availability during critical security patches.
Products
API Shield, WAF, DDoS Protection, CDN, Argo Smart Routing, mTLS, Bot Management, Data Localization Suite, Load Balancing
Customer KPIs
OTA delivery success rate (99.9%+); Mean time to distribute critical patches; Reduction in unauthorized API requests; Firmware download time reduction; Zero DDoS-induced update outages; UN R155 CSMS compliance
The problem
UN R155 mandates a CSMS covering 70+ threat categories for all vehicles in 54 UNECE countries. ISO/SAE 21434 requires lifecycle cybersecurity engineering, flowing down to Tier 1/2/3 suppliers. Manual compliance evidence generation is costly, error-prone, and cannot keep pace with continuous deployment cycles.
How Cloudflare solves it
Cloudflare's Terraform-native IaC eliminates configuration drift and provides complete audit trails. Logpush delivers real-time security logs for regulatory reporting. WAF and Bot Management rulesets map to UN R155 threat categories. Unified dashboard simplifies CSMS evidence packages for type approval submissions.
Products
WAF, Bot Management, Logpush, Terraform Provider, Data Localization Suite, API Shield, DDoS Protection, DNS
Customer KPIs
Time to generate CSMS evidence (automated, continuous); UN R155 threat categories with documented mitigations; Configuration drift incidents (zero); Audit preparation time reduction; Data residency compliance (100%); Mean time to remediate audit findings
The problem
A single vehicle involves 1,000+ suppliers with network connections and API integrations creating an expanding attack surface. Auto-ISAC's Best Practice Guide 4 on Third-party Risk Management reflects supply chain compromise as a top attack vector. Legacy VPNs and MPLS circuits are expensive and lack granular access control.
How Cloudflare solves it
Cloudflare Zero Trust replaces legacy VPNs with identity-aware, device-posture-verified access. Magic WAN provides encrypted site-to-site connectivity replacing MPLS. CASB discovers shadow SaaS used by engineering teams. DLP prevents IP leakage. Browser Isolation contains compromised supplier credentials in disposable containers.
Products
Cloudflare Access (ZTNA), Secure Web Gateway, Magic WAN, CASB, DLP, Browser Isolation, Device Posture, WARP Client, Cloudflare Tunnel
Customer KPIs
Supplier VPN decommissioned (100%); Time to onboard new supplier; Shadow SaaS discovered and governed; IP leakage incidents prevented; MPLS cost reduction; Supply chain security incidents reduced
The problem
Connected vehicles make API calls for navigation, remote start/lock, diagnostics, OTA status, streaming, and payments. Each endpoint is an entry point for attackers. Shadow APIs deployed without security awareness create ungoverned attack surfaces. Vehicle API traffic patterns differ fundamentally from web traffic.
How Cloudflare solves it
Cloudflare API Gateway discovers and catalogs every endpoint including shadow APIs. API Shield enforces OpenAPI schemas and sequence analytics to detect abuse. mTLS ensures only authenticated devices communicate with backends. ML models continuously adapt to vehicle API traffic patterns without manual rule creation.
Products
API Gateway, API Shield, Bot Management, mTLS, Rate Limiting, WAF, DDoS Protection, DNS
Customer KPIs
Shadow APIs discovered and secured; Malicious requests blocked (95%+); Security inspection latency (<5ms p99); mTLS coverage (100% of fleet); False positive rate (<0.1%); Time to detect API abuse campaigns
The problem
CDK Global serves 27,000+ dealer locations. Vehicle configurators are scraped by competitive intelligence bots. Reservation systems face bot attacks on limited-edition allocations. Customer portals contain sensitive financial data. Vehicle launch events cause traffic spikes that crash unprotected infrastructure.
How Cloudflare solves it
Cloudflare CDN caches configurator assets at 330+ locations. Bot Management distinguishes shoppers from scrapers. Waiting Room provides fair queuing during launches. WAF protects dealer portals from OWASP Top 10 attacks. Turnstile replaces CAPTCHAs with privacy-preserving detection maintaining premium brand experience.
Products
CDN, WAF, Bot Management, Waiting Room, Load Balancing, Turnstile, DNS, DDoS Protection, Rate Limiting
Customer KPIs
Page load time reduction (50%+); Bot traffic blocked on configurators; Zero downtime during launches; Competitive scraping reduced; PCI DSS compliance maintained; Reservation completion rate increase
The problem
EV charging grows 30%+ annually. Each station processes payments and communicates with grid operators. OCPP was not designed with security as primary consideration. Coordinated DDoS on a charging provider could strand thousands of EVs and erode consumer confidence in electrification.
How Cloudflare solves it
Cloudflare DDoS protection absorbs volumetric attacks targeting charging APIs and payments. API Shield validates OCPP messages. Workers enables real-time pricing and demand response at the edge. Magic Transit protects grid-connected infrastructure. Spectrum proxies non-HTTP protocols including OCPP over WebSocket.
Products
DDoS Protection, API Shield, Workers, Magic Transit, Spectrum, WAF, Rate Limiting, Load Balancing
Customer KPIs
Charging session availability (99.99%); Payment fraud blocked; Zero DDoS interruptions; Pricing latency (<50ms); OCPP anomalies detected; Sessions supported per PoP
The problem
Vehicles generate 25+ GB of data per hour. Centralized cloud inference introduces latency degrading real-time experiences and incurs significant transfer costs. Common queries (weather routing, standard diagnostics) are repeated across the fleet, wasting inference budget on duplicate computations.
How Cloudflare solves it
Cloudflare Workers AI runs ML inference at 330+ locations for personalized suggestions, predictive service, and anomaly detection. AI Gateway provides unified control across inference providers with caching for common queries and rate limiting for cost control. R2 stores model artifacts with zero egress fees.
Products
Workers AI, AI Gateway, Workers, R2, Durable Objects, D1, Queues
Customer KPIs
AI inference latency (<100ms globally); Cost reduction via caching (30-50%); Service recommendation adoption rate; Predictive maintenance accuracy; Customer satisfaction improvement; AI features deployed to fleet
The problem
McKinsey estimates $250-400B data monetization opportunity by 2030. Stellantis has 14M+ connected vehicles. However, hyperscaler egress fees at petabyte scale cost millions annually. Privacy regulations (GDPR, PIPL) require data residency. Manual anonymization cannot scale to fleet-level telemetry volumes.
How Cloudflare solves it
Cloudflare Workers processes telemetry at the edge applying anonymization and privacy controls. R2 stores data with zero egress fees eliminating the cost barrier for data products. API Gateway provides secure metered access for third parties. Data Localization Suite ensures regional data residency compliance.
Products
Workers, R2, API Gateway, Data Localization Suite, DLP, D1, Queues, Vectorize
Customer KPIs
Data egress cost reduction (80%+); Third-party data products served; Data residency compliance (100%); Edge processing latency (<50ms); PII incidents in data feeds (zero); Data product revenue generated
The problem
Ford Pro, GM OnStar for Business, and Geotab serve millions of commercial vehicles requiring always-on connectivity. Fleet telemetry must be processed in near-real-time. MPLS circuits are expensive and inflexible. Legacy VPNs lack granular access controls for distributed operations centers.
How Cloudflare solves it
Cloudflare Magic WAN provides encrypted connectivity between fleet ops centers and facilities replacing MPLS. Workers processes fleet telemetry for real-time geofencing and route alerts. Workers AI applies ML for safety scoring at the edge. Zero Trust secures fleet dashboards with identity-aware access and session logging.
Products
Magic WAN, Workers, Workers AI, Cloudflare Access (ZTNA), Secure Web Gateway, R2, API Shield, Load Balancing
Customer KPIs
Fleet connectivity uptime (99.99%); Tracking latency (<100ms); MPLS cost reduction (40-60%); Predictive maintenance alerts before breakdown; Driver safety score improvement; Unauthorized access blocked