Retail
Omnichannel performance, content personalization at the edge, bot defense for hype drops, supply chain API security, and agentic commerce.
The problem
Fragmented tech stacks cause slow, inconsistent experiences across web, mobile app, and in-store kiosks — costing conversions and eroding brand trust.
How Cloudflare solves it
One global network with edge compute delivers sub-50ms responses and consistent experiences on every channel, ensuring availability and speed whether customers shop online, on mobile, or in-store.
Products
Workers, Pages, CDN, Load Balancing, Image Optimization, Cache Rules
Customer KPIs
Page load time, conversion rate, uptime (99.99%), bounce rate, cart abandonment rate
The problem
Static CDN content can't personalize at scale; origin round-trips add 200-500ms per request; stale pricing and inventory data erodes trust; marketing tags bloat page load times; A/B testing new layouts requires full redeployments.
How Cloudflare solves it
Edge-side personalization via Workers + KV/D1 serves tailored content in <50ms — real-time pricing, localized promotions, and dynamic storefronts — without origin calls. Zaraz controls third-party marketing tags server-side to eliminate page bloat. Snippets enable rapid content experimentation without code deploys.
Products
Workers, KV, D1, Images, Zaraz, Snippets
Customer KPIs
Time-to-interactive, revenue per session, average order value, SEO ranking improvement, tag load time reduction
The problem
Bots scrape pricing and hoard inventory; payment pages face BIN attacks and credential stuffing; promo codes get abused at scale; traffic surges during peak events (10x+) crash sites or degrade performance, costing millions in lost revenue per hour of downtime.
How Cloudflare solves it
Bot Management stops scrapers and inventory hoarding; WAF + Rate Limiting + Page Shield protect checkout and payment flows; Waiting Room manages flash-sale surges gracefully; DDoS protection ensures uptime; Argo + Load Balancing accelerate during peak load.
Products
Bot Management, WAF, DDoS Protection, Rate Limiting, Waiting Room, Argo, Load Balancing, Page Shield, Turnstile
Customer KPIs
Bot block rate, false positive rate, uptime during peak events (99.99%+), revenue protected during peak, incident resolution time
The problem
Marketplace APIs and logistics integrations expand the attack surface; a single compromised partner endpoint can disrupt fulfillment and supplier operations, and expose customer data.
How Cloudflare solves it
API Shield validates schemas and enforces mTLS on every partner API call; WAF + DDoS protection defends supply chain endpoints; Workers orchestrates API traffic across marketplace and logistics integrations — keeping goods flowing and data safe.
Products
API Shield, WAF, DDoS Protection, Access, Tunnel, Workers (API orchestration)
Customer KPIs
API error rate, partner onboarding time, security incident count, MTTR, data breach risk score
The problem
High-turnover retail workforce + IoT-heavy stores create sprawling, hard-to-secure network perimeters. Legacy MPLS circuits are expensive and slow to deploy for new locations. VPNs frustrate mobile and field workers with constant re-authentication. Seasonal and frontline staff are prime phishing targets.
How Cloudflare solves it
SASE + Zero Trust replaces store VPNs and MPLS, secures every device from POS to shelf sensor, connects new sites in hours instead of weeks, and protects frontline staff from phishing — all from one platform.
Products
WARP, Access, Gateway, Tunnel, Magic WAN, Magic Firewall, Area 1 Email Security
Customer KPIs
MTTD/MTTR, site onboarding time, POS uptime, network latency, phishing block rate
The problem
In-store AI workloads (vision, forecasting, copilots) need low-latency inference but can't depend on centralized cloud without adding unacceptable delay and cost.
How Cloudflare solves it
Edge AI inference via Workers AI delivers real-time predictions and answers at the shelf without cloud round-trips — reducing shrinkage, improving associate effectiveness, and cutting inference costs vs. centralized cloud.
Products
Workers AI, R2, D1, Durable Objects, Queues, Workers
Customer KPIs
Shrinkage reduction %, forecast accuracy, associate query response time, stockout rate
The problem
Product catalogs speak in technical specs — 'DIN 0.75-3.0,' 'polycarbonate cap' — invisible to AI agents that search in natural language. As customers increasingly shop through LLMs, agents, and AI search, merchants need to meet where customers are. Building the AI agents themselves requires durable state, tool orchestration, and guardrails that are hard to scale without blowing up inference costs.
How Cloudflare solves it
Workers AI enriches catalogs with semantic descriptions and serves them via dynamic /llms.txt endpoints; AI Search makes every SKU discoverable by AI agents through natural language. Agents SDK + AI Gateway provide orchestration, observability, and cost controls out of the box, with Durable Objects maintaining conversation and order state.
Products
Workers AI, AI Search, Agents SDK, AI Gateway, Durable Objects, MCP, Vectorize, KV, D1, R2, Queues
Customer KPIs
Catalog discovery rate, agent task completion rate, avg order value lift, cost per inference, CSAT